Reclamation

You're already paying.
Put those dollars to work for your community.

Meta earns around $270/year from the average US user — by selling your attention to advertisers. That's your value. This page helps you see it, name it, and redirect it toward something that actually matters to you.

Calculate your data value

Platforms you use (or used)

Your region

Years on the platform: 5 years

1 year20 years

Daily hours when active: 2 hours

30 min6 hrs

What Meta earns from you per year

$270

Your total value over 5 years

$1,350

Hours of attention given

3,650 hrs

What a fair exchange would cost

$10/mo

The Collective

$847,320

declared by 3,142 people

What $847,320 could do in your community:

Local journalism jobs for a year

1,694

Kids with school supplies

338

Families with a month of groceries

Community garden projects

242

Library programs funded

706

Youth sports scholarships

This is the value Meta extracts from ordinary people every year. Imagine if it stayed local.

Name where it should go.

You're not pledging money. You're declaring what your economic power is worth — and voting with it.

No account required. No email required.

Where the collective is directing value

Local news$189,000

Public schools$234,000

Community health$156,000

Neighbors in need$98,000

Parks & public space$87,000

Local arts$83,320

Local libraries$72,000

Food banks$65,000

Recent declarations

Someone in Seattle declared $540 toward Local news

Someone in Chicago declared $1350 toward Public schools

Someone in Austin declared $270 toward Parks & public space

Someone in Denver declared $810 toward Community health

Someone in Portland declared $405 toward Local arts

One Small Thing Today

Block the Facebook Pixel

Even when you're not on Facebook, Meta is watching. The Facebook Pixel is invisible tracking code embedded on millions of websites — collecting your browsing behavior, purchases, and interests to build a profile and sell your attention to advertisers.

You can stop this today with a free browser extension. uBlock Origin blocks the Facebook Pixel (and other trackers) automatically. They can't extract value from attention they can't see.

Install uBlock Origin →Free · Open source · Chrome

“You're not the customer. You're the product that powers the machine.”

— Sarah Ritter, OrdinaryFriend

Read the full essay →

Data sources